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Virtual red carpets and a fancy Siri: The Rolls-Royce Vision Next 100 and what people think

BMW Group turned 100 in this year, and to celebrate, each of the company’s three brands has unveiled a “Vision Next 100” concept. Rolls-Royce’s concept, the Rolls-Royce Vision Next 100, also known as the 103EX, is perhaps the most exquisite of the three. Unveiled in London, the concept features a virtual assistant named Eleanor and a coach door that allows passengers to stand up and step out of the vehicle. Here’s what people are saying about the Rolls-Royce concept.

“You already knew the 103EX wasn’t going to show up in showrooms any time soon, so whatever hypothetical propulsion system it uses is irrelevant. But it is an astonishing design, something that’s tough to execute in an era when so many of us think we’ve seen everything.”

— Andrew P. Collins, Jalopnik

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